What is BBC Red Button?

The British Broadcasting Corporation (BBC) has been at the forefront of digital television innovation for decades. One of its earliest and most notable ventures in this field is the BBC Red Button, a digital text service that has been available since the launch of digital terrestrial television in November 1998. Initially known as BBC Text, the service was not publicly launched until November 1999 due to limited availability of compatible set-top boxes.

BBC Text was significantly more advanced than its analogue counterpart, Ceefax. It featured a richer visual interface with the ability to display photographic images and designed graphics, whereas Ceefax used simple blocks of color for its graphics. The service was created using content migrated from Ceefax, which was an existing analogue teletext service.

BBC Text launched on digital terrestrial services in September 1999 and was later introduced on satellite and cable platforms. In 2001, the service was rebranded as BBCi, and it operated under this name until late 2008 when it was rebranded again to become what we know today - BBC Red Button.

The 'red button' moniker refers to the common interface on remote controls for digital televisions and set-top boxes, a red push-button that launches digital teletext services. Initially marketed as a groundbreaking new form of television, BBC Red Button evolved into an 'everyday' service by 2008.

Over the years, BBC Red Button has undergone significant changes, but its core purpose remains the same - to provide viewers with additional interactive content and features while watching their favorite TV programs. Whether you're looking for behind-the-scenes information, live updates on sports events, or additional programming, BBC Red Button is always there to enhance your viewing experience.

Today, BBC Red Button continues to be an important part of the BBC's digital television landscape, offering viewers a range of interactive features and services that complement their favorite TV shows. With over 20 years of history behind it, BBC Red Button remains one of the most innovative and engaging digital text services in the world, and its impact on the way we consume television continues to be felt.

What is bbc red button